Technical & Operational

Leadership Support For SaaS Founders

I help SaaS Founders stabilise, scale, and simplify their businesses.

Most of the companies I work with have strong products but struggle with structure. Delivery is inconsistent, operations feel reactive, and too much still runs through the founder.

My role is to bring technical and operational clarity: connecting the dots between product, engineering, and growth so the founder can step back from the day-to-day and lead again.

I combine strategic leadership with hands-on experience in product development, systems design, and team operations. The goal isn’t more hustle, it’s creating a business that runs smoothly, scales predictably, and no longer depends on one person to hold it together.

Strategic Product &

Technology Leader,

Senior Software Engineer, Entrepreneur & Investor

20+ years of experience building SaaS platforms, leading cross-functional teams, and turning complexity into scalable systems.

I combine product strategy, technical depth, and operational structure to help teams grow, systems scale, and businesses evolve.

Core Expertise

Product & Strategy Leadership

Product vision and roadmap ownership

Aligning strategy with commercial goals

GTM planning and market positioning

Data-led product decisions

Growth & Operations

Workflow optimisation and automation

AI integration for scale and efficiency

Funnel and retention system design

Predictable delivery and team alignment

Technology & Delivery

SaaS architecture and scalable systems

Java/Spring, AWS, and cloud infrastructure

Engineering leadership and delivery rhythm

Reducing tech debt and improving reliability

Leadership & Culture

Building and mentoring cross-functional teams

Bridging product, tech, and commercial functions

Installing structure and accountability

Reducing founder dependency and chaos

Key Achievements

  • From Startup to Exit

    Raised £3.5M and led PickGuru’s pivot from B2C to B2B SaaS, resulting in a successful acquisition by Dizplai (2024)

  • Team Integration & Scale

    Unified product and engineering teams, stabilised delivery, and accelerated release cycles for enterprise clients

  • Platform Innovation

    Delivered real-time engagement systems for leading sports and media brands using scalable Java/Spring architecture

  • Operational Systems

    Introduced automation and delivery frameworks that reduced build time, improved reliability, and freed teams to innovate

  • Leadership Impact

    Helped multiple founder-led teams install structure, improve focus, and achieve predictable growth across product, tech, and operations

Selected Projects

  • PickGuru – Social Sports Betting Platform

    • Built a peer-to-peer sports prediction platform where users competed for cash prizes on live sporting events.

    • Led product and technical delivery from concept to launch, integrating real-time data, payments, and compliance systems.

    • Raised £3.5M in venture funding to scale the platform and grow the team.

  • PickGuru – Fan Engagement SaaS Platform

    • Led the company’s pivot from B2C betting to a free-to-play fan engagement platform for sports and media brands.

    • Redesigned the product architecture for scalability and delivered a white-label gamification system for enterprise partners.

    • Completed a successful acquisition by Dizplai in 2024.

  • Shiggle – Social Betting Network

    • Designed and delivered a peer-to-peer betting platform allowing users to create, share, and settle custom bets with friends.

    • Built full-stack architecture in Java/Spring and React, incorporating live odds, chat, and social engagement features.

  • Pythia Sports – Risk Modelling System

    • Developed a proprietary risk-management engine for a professional sports syndicate.

    • Built using Java microservices and custom data feeds to process complex real-time sports data.

Work History

  • Dizplai

    Director of Gaming

    May 2024 – Jul 2025

    • Fan-engagement SaaS platform working with major media and sports brands. Joined following Dizplai’s acquisition of PickGuru to unify teams and accelerate delivery.

    • Merged PickGuru and Dizplai engineering functions into one operating model.

    • Led technical integration of two platforms and improved delivery velocity.

    • Introduced automation and workflow systems that reduced release cycles.

    • Delivered real-time engagement features for enterprise broadcast clients.

  • PickGuru

    Head of Product & Technology (Founder role)

    Apr 2021 – May 2024

    • Sports prediction and gamification startup that raised £3.5M and was acquired by Dizplai.

    • Defined and executed the product and technical roadmap from concept to acquisition.

    • Led pivot from B2C gaming app to B2B SaaS platform for sports and media partners.

    • Built scalable Java/Spring architecture supporting live data and gamified UX.

    • Recruited and led a cross-functional team covering product, design, and engineering.

  • Matulo Software

    Founder

    Jun 2015 – Apr 2021

    • Independent software studio building high-reliability systems for gaming, media, and fintech clients.

    • Designed and delivered peer-to-peer betting network “Shiggle,” integrating social and transactional systems.

    • Built custom SaaS platforms for clients requiring real-time data processing.

    • Delivered projects including Pythia Sports (risk modelling), Zulko Gaming (platform re-architecture), and Whym Global (offshore rebuild).

    • Managed distributed engineering teams and implemented CI/CD pipelines.

  • GAN (Sega Sammy Group)

    Java Contractor

    Jan 2021 – Apr 2021

    • Delivered compliance modules for regulated U.S. operators.

    • Enhanced configuration frameworks to reduce onboarding time for new clients.

  • LVS / Française des Jeux

    Head of Java Development

    Mar 2005 – Nov 2015

    • Enterprise sportsbook software provider acquired by France’s national lottery.

    • Progressed from developer to Head of Java Development over ten years.

    • Led delivery of large-scale sportsbook platforms for major operators.

    • Passed ARJEL regulatory compliance and implemented scalable architecture.

    • Managed teams in London and Malaga, providing training and technical leadership.